Exam Question

To what extent has the internet played a significant role in the marketing and exchange of media products in the area you have studied? 

Marketing in the media is a very successful way of engaging audience into a specific media product such as as film. Cross media marketing uses all forms of marketing a film or any media product across all media platforms especially the internet among others. The more marketing that a product gets worldwide the more guaranteed interest among audiences. The product can also rely heavily on the distribution companies to get them noticed by a lot of people so that they can make a lot of money. The Big Six Distribution companies such as: Disney, 20th Century Fox, Warner Brothers, Universal, Paramount and Columbia are some of the most well known Distribution companies in the film industry. This is because they are global and market their films on a global scale. Most of their products that they market are big films and end up being extremely successful and this is down to the cross media marketing that the distribution companies and how well they advertise to the world. 

Representation of Gender Part 2

In the clip of 'Margaret' which talks of the life of Margaret Thatcher, gender roles of men and woman in politics is represented and explored. Throughout all of the clip, Margaret Thatcher is the only female that is seen. She also doesn't talk very often which is significant. The lack of female company and her lack of speech represents traits of the traditional woman as she looks scared as well as vulnerable and innocent. Also in the scene there is a cutaway shot of her hand with an expensive ring. This is interesting as it is an example of the traditional woman that she is at the start of the scene. The lack of woman in the scene suggest her as being dominated by men and needing them for support when she comes under threat which is a complete contrast to the character at the end of the scene.  There is a shift in gender types for this protagonist as towards the end of the scene, she switches to show lesbian female traits. This is when she is leading men and shouting at them in anger. This is not a stereotypical role for a woman in this period of time. Woman stereotypically would have been the ones that were being led not the other way round. The close ups on her face, the very slow zoom in and the cutaway that are all used effectively in the scene show the the traits of the traditional and the lesbian woman. In addition, when she is walking she is followed by a group of men, the shot starts at her feet which show her wearing heels. This is interesting as it makes her seem taller, and this could infer her dominant nature over the men when she is alone in the room with them.

Representation of Gender

In the extract from Game of Thrones in which the main female protagonist uses her power to gain an army, traits of both a sexy and lesbian women are shown. The sexy woman trait sees women as being more powerful than other women and using other men to get what she wants. This is shown through the protagonist, as she used the powerful slaver to get an army. Moreover, the low angle that looks up at her also portrays her as being very powerful and superior to those around her. Also, the mise en scene of her posture and confidence when she walks and talks show her as being fully in control of herself and reinforces the sexy woman trait of being manipulative towards men and being more powerful than others would perceive her to be. Furthermore, the lesbian woman trait is also very clear through the female protagonist of the scene. Lesbian women have traits of having masculine roles and hating men. This is very true in this scene. For example, the female protagonist has clear hate towards the slavers, especially the one which takes her dragon. Moreover through this scene, the audience get a sense that she does not rely on men to get what she really wants and that she is her own boss. The lesbian female trait of having masculine roles is also true in this scene when the protagonist acquires an army at the end of the scene. This role is very outside of the stereotypical traits of the traditional woman of the time. This role along with the confident and powerful physique portrays the female protagonist as being the breaker of stereotypes and far from a traditional woman. The diegetic dialogue of the slaver when he shows his surprise at her being able to speak the language of Valyrian, this suggests the defiance that the female protagonist has towards typical woman stereotypes an interpretations.The portrayal of the female protagonist in the scene also goes against Laura Mulveys theory of the male gaze, where the women are perceived from the point of view of men and showing them as objects of male pleasure. Here instead of being on the screen to please men aesthetically, the protagonist is shown as power and hating men. Therefore the concept of the female protagonist in Game of Thrones goes against stereotypical ideas about women in the media.