Marketing in the media is a very successful way of engaging audience into a specific media product such as as film. Cross media marketing uses all forms of marketing a film or any media product across all media platforms especially the internet among others. The more marketing that a product gets worldwide the more guaranteed interest among audiences. The product can also rely heavily on the distribution companies to get them noticed by a lot of people so that they can make a lot of money. The Big Six Distribution companies such as: Disney, 20th Century Fox, Warner Brothers, Universal, Paramount and Columbia are some of the most well known Distribution companies in the film industry. This is because they are global and market their films on a global scale. Most of their products that they market are big films and end up being extremely successful and this is down to the cross media marketing that the distribution companies and how well they advertise to the world.
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